Privacy Policy
Liberty Guard (U.K.) Limited
Last updated: 17 August 2026
1. About this policy
This policy explains how Liberty Guard (U.K.) Limited ("Liberty Guard", "we", "us", "our") collects, uses, shares and protects personal data when you visit libertyguard.co.uk, contact us, request a quotation, apply for a trade account, subscribe to our updates, or otherwise deal with us.
We are the data controller for the personal data described in this policy. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).
Company details
| Registered company name | Liberty Guard (U.K.) Limited |
| Company registration number | 04553341 |
| Place of registration | England & Wales |
| Registered office | The Old Airfield, Belton Road, Sandtoft, Doncaster, DN8 5SX |
| Contact email | sales@libertyguard.co.uk |
| Telephone | 0333 344 3833 |
If you have any questions about this policy or about how we handle your personal data, please contact us using the details in section 13.
2. The personal data we collect
We only collect the personal data we need in order to deal with your enquiry, provide our hire and servicing operations, and run our business.
Information you give us
- Enquiry and contact forms — your name, company name, email address, telephone number, site or delivery location, and the content of your message.
- Quotation requests — the above, plus details of the units or services required, hire dates and duration, site details and access requirements, and any pricing correspondence.
- Account applications — business and trading details, the names and contact details of directors, partners or authorised signatories, billing and delivery addresses, VAT and company registration numbers, bank details, trade references, and information relating to your creditworthiness.
- Newsletter and marketing sign-ups — your name, email address, company name and marketing preferences.
- Brochure requests and events — your name, contact details and areas of interest.
- Correspondence — records of emails, letters, telephone calls and messages between us, including service, servicing, breakdown and complaint records.
Information we collect automatically
- Technical and usage data when you visit the website — IP address, browser and device type, operating system, referring pages, pages viewed, and time and duration of visits. This is collected through cookies and similar technologies. See section 7 and our Cookie Policy for details.
Information we receive from other sources
- Credit reference and fraud prevention agencies, where you apply for a credit account with us.
- Publicly available sources such as Companies House, your own website and business directories.
- Your employer or main contractor, where they arrange hire on your behalf or provide site contact details.
- Our depot network, agents, resellers and referral partners.
We do not deliberately collect special category data (such as health data) through the website. If you volunteer such information in the course of a site visit or a welfare or accident report, we will handle it under Article 9(2)(b) or (f) UK GDPR and only for as long as necessary.
3. How we use your personal data, and our lawful bases
| What we use it for | Lawful basis |
|---|---|
| Responding to enquiries and contact form submissions | Legitimate interests (responding to people who approach us); steps prior to entering a contract |
| Preparing and issuing quotations | Steps taken at your request prior to entering a contract; legitimate interests (dealing with corporate customers) |
| Assessing and setting up trade and credit accounts, including credit checks | Steps prior to entering a contract; legitimate interests (assessing credit risk and preventing fraud); legal obligation |
| Delivering, siting, servicing, collecting and maintaining hire units | Performance of a contract; legitimate interests |
| Invoicing, payment processing and debt recovery | Performance of a contract; legal obligation; legitimate interests (recovering sums owed) |
| Managing our customer relationship, aftercare and complaints | Legitimate interests (running our business and improving our service); performance of a contract |
| Sending marketing emails and newsletters | Consent, or legitimate interests where the PECR "soft opt-in" applies to existing customers for similar products and services |
| Health, safety and environmental compliance, including incident reporting | Legal obligation; legitimate interests |
| Website analytics and improving the website | Consent (via the cookie banner) |
| Preventing fraud, protecting our assets, and legal claims | Legitimate interests; legal obligation |
| Complying with accounting, tax and other statutory obligations | Legal obligation |
Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights and freedoms. You can ask us for details of that assessment at any time.
4. Marketing
If you sign up to our newsletter, request a brochure, or tick to receive updates, we will send you information about our products, services and offers. If you are an existing customer, we may send you information about similar products and services under the PECR soft opt-in.
You can opt out at any time by using the unsubscribe link in any marketing email, or by emailing us at the address in section 13. Opting out of marketing will not stop service messages relating to a live hire, delivery or account.
5. Who we share your personal data with
We do not sell your personal data. We share it only where necessary, with:
- Group and depot network — companies within our group and our depot network, so that enquiries and hires can be handled locally.
- Service providers acting as processors on our instructions — website hosting and maintenance, IT and telephony providers, CRM and email marketing platforms, document storage, and analytics providers.
- Transport, delivery and servicing contractors — including effluent and waste servicing partners, who need site and contact details to attend.
- Credit reference, fraud prevention and debt recovery agencies — in connection with account applications and overdue accounts. Searches with credit reference agencies may leave a record on your or your company's credit file.
- Payment providers, banks, accountants, auditors, insurers and legal advisers.
- Regulators and public authorities — including HMRC, the Health and Safety Executive, the Environment Agency, the police and the Information Commissioner's Office, where we are required or permitted to disclose.
- A purchaser or successor — if we sell, restructure or transfer part of our business.
Where a third party acts as our processor, we have a written contract in place requiring them to keep your data secure and to use it only on our instructions.
6. International transfers
Our operations are UK-based and we aim to keep personal data within the UK. Some of our IT and marketing providers may store or access data outside the UK. Where that happens, we make sure the transfer is protected by UK adequacy regulations, the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, together with any additional safeguards required. You can ask us for a copy of the safeguards we rely on.
7. Cookies
Our website uses cookies and similar technologies, including analytics and marketing tools. Non-essential cookies are only set once you have given consent through our cookie banner, and you can change or withdraw your preferences at any time.
8. How long we keep your personal data
We keep personal data only for as long as we need it:
| Record | Typical retention period |
|---|---|
| Website enquiries and unsuccessful quotations | 24 months from last contact |
| Customer account and hire records | 6 years after the end of the relationship |
| Invoices, accounting and tax records | 6 years after the end of the financial year they relate to |
| Credit application and credit check records | 6 years from the decision or the closure of the account |
| Marketing subscriber data | Until you unsubscribe, plus a suppression record retained indefinitely so we do not contact you again |
| Health, safety and incident records | As required by the applicable statutory retention period |
| Website analytics data | As set out in the Cookie Policy |
At the end of the retention period we securely delete or anonymise the data.
9. How we protect your personal data
We use appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access, including access controls, encryption of data in transit, secure hosting, backups, staff training and supplier due diligence. No transmission over the internet can be guaranteed as completely secure, but we take our obligations seriously and keep our controls under review.
10. Automated decision-making
Where you apply for a credit account, an initial credit decision may be informed by automated scoring carried out by a credit reference agency. A member of our team reviews the outcome before an account is opened or refused, and you can ask us to explain the decision, express your point of view and request a review.
Aside from this, we do not carry out automated decision-making that produces legal or similarly significant effects.
11. Your rights
Under the UK GDPR you have the right to:
- Access — request a copy of the personal data we hold about you.
- Rectification — have inaccurate or incomplete data corrected.
- Erasure — ask us to delete your data where there is no continuing reason for us to hold it.
- Restriction — ask us to limit how we use your data while a query is resolved.
- Object — object to processing based on our legitimate interests, and object to direct marketing at any time (this one is absolute).
- Portability — receive certain data in a structured, commonly used, machine-readable format.
- Withdraw consent — where we rely on consent, withdraw it at any time without affecting processing already carried out.
To exercise any of these rights, contact us using the details in section 13. We will respond within one month, and will tell you if we need to extend that period. We may ask you to verify your identity first. There is normally no charge.
12. Complaints
If you are unhappy with how we have handled your personal data, please contact us first so we can try to put it right. You also have the right to complain to the UK supervisory authority:
Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 ico.org.uk
13. Contact us
Data protection enquiries Liberty Guard (U.K.) Limited The Old Airfield, Belton Road, Sandtoft, Doncaster, DN8 5SX Email: sales@libertyguard.co.uk Telephone: 0333 344 3833
14. Changes to this policy
We may update this policy from time to time to reflect changes to our operations or to the law. The current version is always available on our website and is dated at the top. Where changes are significant, we will bring them to your attention.